A Stage Set for the Soul of New Orleans
The Fillmore New Orleans honors the brand’s historic San Francisco roots while capturing the spirit of New Orleans, a city with its rich musical legacy.
Fillmore New Orleans
New Orleans, LA
Live Nation Entertainment’s Clubs & Theatres division is known for creating dynamic, custom-designed venues that unite fans and artists through immersive musical experiences. As the nation’s leading live music venue operator, Live Nation sought to expand its Fillmore family with a new destination in New Orleans, one that truly reflected the city’s rhythm, character, and culture.
To achieve this, Live Nation partnered with EwingCole to transform the second floor of Harrah’s Casino into a 45,000-square-foot performance venue. The challenge was to honor the Fillmore’s historic San Francisco roots while capturing the spirit of New Orleans, a city with its rich musical legacy.
EwingCole’s design seamlessly blends classic Fillmore hallmarks, such as velvet drapes, chandeliers, and vintage concert posters, with New Orleans’ unmistakable energy. A custom lobby bar features a rotating, hand-painted sousaphone installation alongside a vibrant graphic wall of curated show posters overlaid with an illustration of jazz icon Louis Armstrong. The venue features a main performance stage, a VIP lounge, dressing rooms, and flexible entertainment spaces designed to complement New Orleans’ celebratory atmosphere.
By weaving together the Fillmore’s storied past and the city’s local vernacular, EwingCole created a venue that feels both familiar and distinctly New Orleans. The result is a high-impact entertainment space that resonates with artists and audiences alike while reinforcing Live Nation’s vision for uniquely local, unforgettable experiences.
“A Fillmore is not a cookie-cutter venue, and each new location has its own identity. EwingCole gets that and truly understands our history, our aesthetic, and our vision.”
– Ron Bension, President, Live Nation Clubs and Theaters
Meet The Design Team
