Originally the Ajax Metal Company building (circa 1893), the space has been creatively adapted into a new 40,000 sf, state-of-the-art live music venue. Live Nation wanted to incorporate the idea of housing two venues in one. The main event space has a 2,500 person capacity, while the smaller event space known as The Foundry has the capacity to hold 450 people. The design incorporate distinctive cultural features of Philadelphia, the raw intensity of the existing factory, and the Fillmore’s signature brand elements and legacy features.
“The design showcases the successful repurposing of a building into an entertainment destination that is well done, well branded, and sustainable. The project features a unique space created with everyday materials where the grit factor is authentic and not forced.”
Jury, IIDA PA/NJ/DE